Client: San Antonio Travel Co
Project: Billboard Design
Project: Billboard Design
Overview:
San Antonio Travel Co needed a billboard to promote tourism to San Antonio, Texas, with a focus on showcasing the city’s historic missions. The goal was to create a design that would catch the attention of commuters while educating them about lesser-known cultural landmarks beyond the Alamo.
San Antonio Travel Co needed a billboard to promote tourism to San Antonio, Texas, with a focus on showcasing the city’s historic missions. The goal was to create a design that would catch the attention of commuters while educating them about lesser-known cultural landmarks beyond the Alamo.
Challenge:
The billboard needed to feature one of San Antonio’s missions, but not the widely recognized Alamo, in order to spotlight the broader historical offerings of the city. The layout also had to be bold and easy to read at a distance and while in motion.
The billboard needed to feature one of San Antonio’s missions, but not the widely recognized Alamo, in order to spotlight the broader historical offerings of the city. The layout also had to be bold and easy to read at a distance and while in motion.
Solution:
The final design features a striking image of one of San Antonio’s lesser-known missions, chosen to intrigue and inform travelers about the city’s rich history. A vibrant green font was selected to stand out clearly against the muted tones of the background photo, ensuring high visibility and quick readability. The result is an impactful billboard that educates, engages, and promotes deeper exploration of San Antonio’s heritage.
The final design features a striking image of one of San Antonio’s lesser-known missions, chosen to intrigue and inform travelers about the city’s rich history. A vibrant green font was selected to stand out clearly against the muted tones of the background photo, ensuring high visibility and quick readability. The result is an impactful billboard that educates, engages, and promotes deeper exploration of San Antonio’s heritage.
Client: Modern Modeling Academy
Project: Billboard Advertisement
Project: Billboard Advertisement
Overview:
Modern Modeling Academy is a progressive modeling school that celebrates diversity, individuality, and self-expression. The academy offers foundational training to aspiring models of all shapes, sizes, and backgrounds—focusing on redefining beauty standards in the industry. They needed a bold billboard ad to promote their inclusive approach and attract new students.
Modern Modeling Academy is a progressive modeling school that celebrates diversity, individuality, and self-expression. The academy offers foundational training to aspiring models of all shapes, sizes, and backgrounds—focusing on redefining beauty standards in the industry. They needed a bold billboard ad to promote their inclusive approach and attract new students.
Challenge:
The design needed to break away from conventional fashion imagery and reflect the academy’s emphasis on nontraditional beauty. It also had to stand out visually on a busy freeway while clearly conveying the school’s core message of empowerment and acceptance.
The design needed to break away from conventional fashion imagery and reflect the academy’s emphasis on nontraditional beauty. It also had to stand out visually on a busy freeway while clearly conveying the school’s core message of empowerment and acceptance.
Solution:
The final design features a striking image of a woman with a short punk-rock hairstyle—symbolizing individuality and confidence. A vibrant green background creates a bold canvas, while vivid purple typography ensures high visibility and readability from a distance. The overall composition reflects the academy’s modern, inclusive ethos and is designed to grab attention while staying true to the brand’s mission.
The final design features a striking image of a woman with a short punk-rock hairstyle—symbolizing individuality and confidence. A vibrant green background creates a bold canvas, while vivid purple typography ensures high visibility and readability from a distance. The overall composition reflects the academy’s modern, inclusive ethos and is designed to grab attention while staying true to the brand’s mission.
